By positioning Fresh Del Monte as the Gold Standard of Goodness, we simultaneously communicate the brand’s differentiator — a leader that promises the highest quality standards across everything they do — and their ultimate goal of delivering “goodness” to all.
To demonstrate Fresh Del Monte’s passion for meeting the highest standards to deliver goodness to everyone, we anchored their brand story around three distinct content pillars – People, Planet and Produce.
I do not give five star reviews easily and in fact save them for those who have truly exceeded my high expectations. Derrick and his team have earned my loyalty and respect through their transparent efforts of always placing the customer first.
I do not give five star reviews easily and in fact save them for those who have truly exceeded my high expectations. Derrick and his team have earned my loyalty and respect through their transparent efforts of always placing the customer first.